Privacy Policy

Privacy Policy

Online Privacy Policy

Updated November 15, 2017

This Online Privacy Policy describes how Paladina Health, LLC, on behalf of itself and the clinics operated or managed by Paladina Health, LLC (collectively, "Paladina Health"), collects, uses, and protects information you provide when you use Paladina Health's website or any of the information, products, and services provided by Paladina Health on any other media pursuant to our Terms of Use (collectively, the "Services"). For more information regarding how Paladina Health protects the privacy of patients' protected health information (PHI) under the HIPAA Privacy Rule, please see our Notice of Privacy Practices. Your privacy is important to Paladina Health. We understand that health is a personal, private subject, and we want you to feel comfortable using our Services. This Online Privacy Policy tells you what information we collect, how we protect it, your relationship with our Services, and what choices you have regarding information about you. We urge you to read our Online Privacy Policy so that you will understand both our commitment to you and your privacy, and how you can control the use of your information.

Links to third party websites

As a resource to visitors to our Services, Paladina Health may provide links to other websites. Paladina Health, however, cannot guarantee the policies or standards used by such third party sites. Paladina Health does not endorse, nor is it responsible for the content of, any privacy practices employed by any non Paladina Health websites. If you link to a third party site from Paladina Health's Services, information you provide on the third party website is not subject to Paladina Health's privacy policy. You should consult the privacy policies of each site you visit.

Your choices

When you register for a Paladina Health online account, you must provide the personal information designated as "required" on the registration page. If, at any time, you would like to deactivate or have us remove your Paladina Health online account, you may do so by sending a request to us at

Personal information we collect about you & how we use it

We collect personal information about you, such as your name, e-mail address, date of birth, and zip code that you provide to us when you register for a Paladina Health online account. We use the information that you provide to respond to your questions, provide you with access to specific Services, show you content, including advertisements, that may be of interest to you, send you e-mails about Services maintenance and updates, and inform you of significant changes to this Online Privacy Policy.

We do not share your personal information with third parties, outside of the Paladina Health family of companies, except in the following circumstances:

When we have your consent to do so;
To trusted businesses that assist us in operating or providing our Services or servicing you, subject to confidentiality obligations; or
As appropriate to comply with applicable law, enforce our Terms of Use, or to protect against harm to the rights, property, or safety of Paladina Health or others.

Other information we collect & use of cookies

We use cookies to collect information about your use of our websites whether you register or not. The information helps us improve the experience you have when using our websites by (1) allowing us to dynamically generate advertising and content on websites or in newsletters that may be of interest to you; (2) helping us statistically monitor how many people are using our websites and opening our e-mails, and (3) showing when and how these actions are being taken. We may use cookie information to show you specific advertisements on our websites, based on areas of the sites that you have visited during the same session, or to determine the popularity of certain content or advertisements. Cookies may also be used to facilitate your log-in to your Paladina Health account, as navigation aids, and as session timers.

Most browsers offer instructions on how to reset your browser to disallow cookies in the "Help" section of the toolbar. If you do not allow us to use cookies, some of the functions and conveniences of our websites may not work properly, but you do not have to allow us to use cookies in order to have a productive experience on our websites.

We do not link information from cookies to personal information you provide without your permission and do not use cookies to collect or store personal health information about you. We do not share information from cookies with third parties that are not part of the Paladina Health family of companies.

E-mails you send to Paladina Health

This Online Privacy Policy does not apply to content, business information, ideas, concepts, or inventions that you send to Paladina Health by e-mail. If you want to keep content or business information, ideas, concepts, or inventions private or proprietary, do not send them in an e-mail to Paladina Health. We try to answer every e-mail within 72 business hours, but are not always able to do so. Other than interactions with your physician, Paladina Health's Services and email correspondence with you is for informational purposes only and is not intended to be a substitute for medical advice from a physician. Please check with a physician if you need a diagnosis and/or for treatments or information regarding your specific condition. If you are experiencing urgent medical conditions, call 9-1-1.

Interest Based Advertising and IP Targeting

We may work with data providers to serve advertising to you through display media or other methods. These providers may use personal information that we have collected or that you have provided to locate you online, such as when you visit or log in to websites or mobile applications. This information may be linked to online identifiers or IP addresses assigned to you, and to demographic or interest-based data, in order to target you with relevant advertising, including about our healthcare services. To learn more about or opt out of this specific interest-based advertising, please visit the industry opt-out pages operated by the Digital Advertising Alliance (DAA), at and by the Network Advertising Intiative (NAI) at  Please understand that this policy, and the attached links to the DAA Self-Regulatory Program and NAI, do not control advertising restrictions on social media sites such as Facebook or Twitter.  

Children's privacy

Paladina Health's websites are intended for adults, age 18 and older, and are not intended to attract children. Paladina Health will not collect personal information from any person we actually know to be under 18 years old.

How to contact us if you have a question or complaint

If you have a question about Paladina Health's Online Privacy Policy, wish to make a complaint, or believe that your rights under this Online Privacy Policy may have been violated, you may e-mail us at or contact us using the information below.

Paladina Health Online Privacy
1400 Wewatta St, Suite 350
Denver, CO 80202

Phone: (866) 808-6005


Text Messaging (SMS) Terms and Conditions

Updated March 15, 2019

Thank you for using Paladina Health’s SMS notifications to receive up-to-date account alerts and information.

Paladina Health offers the convenience of relevant, up-to-date appointment alerts and information on your mobile phone. Paladina Health does not charge for this service, but message and data rates from your carrier may apply. SMS messages require a mobile phone number to enroll. This program will be on-going. Subscribers will be allowed to opt-out of this program at any time. By participating in SMS messaging, you agree to the terms and conditions presented here.

STOP Information

Text STOP to 31076 to stop receiving SMS messages from Paladina Health.

HELP Information

For more info, Text HELP to 31076 or Call: 1-866-808-6005.

Carriers Supported

Compatible carriers include: AT&T, Sprint, T-Mobile®, Verizon Wireless, Boost, Cricket, MetroPCS, U.S. Cellular, Virgin Mobile, ACS Wireless, Appalachian Wireless, Bluegrass Cellular, Breakaway Wireless, Cabelvision (Optimum Mobile), Carolina West Wireless, Cellcom, Cellular One of East Central Illinois, Centennial Wireless, Chariton Valley Cellular, Chat Mobility (Hawkeye), Cincinnati Bell Wireless, Coral Wireless, Cox Mobility, Cross/ Sprocket, C-Spire Wireless (formerly Cellsouth), CTC Telecom, DTC Wireless (Advantage Cellular), Duet IP (AKA Silverline/Benton/Albany), Element Mobile, Epic Touch, GCI Communications, Golden State, Illinois Valley Cellular, Immix (Keystone Wireless/ PC Management), Inland Cellular, iWireless, Leaco, Mobi PCS, Mosaic, MTPCS/ Cellular One (Cellone Nation), Nemont, Nex-Tech Wireless, nTelos, NW Missouri Cellular (Hawkeye), Panhandle Telecommunications, Peoples Wireless, Pioneer, Pine Cellular, Plateau, Revol, Rina - Custer, Rina - All West, Rina - Cambridge Telecom Coop, Rina - Eagle Valley Comm, Rina - Farmers Mutual Telephone Co, Rina - Nucla Nutria Telephone Co, Rina - Silver Star, Rina - Syringa, Rina - UBET, Rina - Manti, Rural Cellular Corporation, SI Wireless, Simmetry, SouthernLINC, SRT, Strata Networks, Thumb Cellular, Union Wireless, United, Viaero Wireless, West Central Wireless. T-Mobile is not liable for delayed or undelivered messages.

Text messaging, also known as SMS, is one method that Paladina Health uses to communicate with members and prospective members. After opting-in to receive Paladina Health text messaging alerts, Paladina Health may send periodic texts that could include benefit reminders, appointment confirmations, event information, and other important information. The frequency of text messages from Paladina Health may vary.

By opting-in to receive these text messages, you consent to our use of an automated system to generate the text message to you. No purchase is required to be eligible to receive text messages from Paladina Health. While we do not charge fees to receive text messages, message and Data Rates from your wireless carrier may apply. Any costs incurred as a result are your responsibility. Check with your wireless provider for details on receiving text messages. Paladina Health reserves the right to terminate the texting service, in whole or in part, at any time without notice.

How to Opt-out/Stop

To opt-out of the texting service, simply text back the keyword, STOP, after receiving a message, email or call Paladina Health at 1-866-808-6005. After doing so, you will receive confirmation of your opt-out, and you will no longer receive any Paladina Health messages thereafter.

How to get Support/Help

To get help, simply text back the keyword, HELP, after receiving a message, call 1-866-808-6005, or email

Participating Carriers

Compatible carriers include: AT&T, Verizon Wireless, T-Mobile®/MetroPCS, Sprint, Virgin Mobile, Cricket, Boost, nTelos, Cincinnati Bell, Cellular South, Cellcom, GetLisa, Carolina West Wireless, U.S. Cellular, Interop. Additional carriers may be added. T-Mobile is not liable for delayed or undelivered messages.

You can review Paladina Health’s Terms of Use here:

You can review Paladina Health’s Notice of Privacy Practices here: